You only live once, but if you do it right, once is enough.
Mae West Joe E. Lewis
Misattributed
No. Joe E. Lewis wrote it, not West.
Researched by AI. Entry updated 21 October 2026. Editorial review: pending. How we check
About this quote
Where it comes from
Quote Investigator (article ‘You Only Live Once – YOLO’, 2012, updated 2025) traces the plain saying ‘we/you only live once’ to the 18th and 19th centuries, with an exact ‘You only live once’ in an 1896 English translation of Balzac, spoken by the character Madame Cibot. The extended form with ‘once is enough’ first appears in its citations in Hedda Hopper’s column ‘Looking at Hollywood’, The Times-Picayune (New Orleans), 31 May 1952, p. 12: ‘Joe E. Lewis, who opens at the Mocambo June 3, says, “You only live once, but if you work it right, once is enough.”’ Ed Sullivan opened his series ‘My Story’ in Collier’s, 14 September 1956, p. 19, with ‘You only live once, but if you play your cards right, once is enough,’ credited to Joe E. Lewis. In an Associated Press interview by James Bacon on his fiftieth birthday (St. Joseph News-Press, 12 December 1965), Frank Sinatra said ‘You only live once and the way I live, once is enough’ and added ‘I stole that from Joe E. Lewis.’ The current wording, ‘if you do it right’, is in QI’s citations only as a Pennsylvania high-school class motto in 2011 (The York Dispatch, 11 June 2011), with no name attached. QI cites no Mae West source, and Wikiquote lists the line under Mae West’s Misattributed, noting that the attribution to her comes from social media. When the line was first credited to West could not be established here (Google Books and archive.org full-text searches were attempted; the Google Books API was rate-limited). Joe E. Lewis is the earliest person the saying is credited to; whether he coined the ‘once is enough’ twist or picked it up is not known. The newspaper and magazine dates and wordings were checked in QI’s article, not against the scans themselves.
In context
One of the most liked quotes on Goodreads, credited there to Mae West with no work or date, and repeated under her name by quotation sites and popular articles. No source in her plays, films, books or interviews has been found. The documented early forms are a nightclub comedian’s gag: in 1952 Hedda Hopper’s syndicated column credited it to Joe E. Lewis, and later uses by Ed Sullivan (1956) and Frank Sinatra (1965) name him too.
What it says
A joke on the old saying ‘you only live once’: instead of urging you to hurry and grab what you can, it says that a life lived fully leaves nothing to want a second time. In Lewis’s and Sinatra’s mouths the twist was also a boast about hard living.
Often misread
Quoted as Mae West’s credo, which suits her wisecracking persona but has no source. It is also often read as earnest life advice (‘do it right’); the early forms were a comic’s quip about living fast (‘work it right’, ‘play your cards right’, ‘the way I live’).
Use with care
Not Mae West’s: no source in her work has been found. If you use it, credit the comedian Joe E. Lewis, to whom it was attributed from 1952, or leave it unattributed.
Also shared as
- The form on posters and social mediaYou only live once, but if you do it right, once is enough. The Goodreads form, credited to Mae West with no source (119,807 likes on 21 October 2026). ‘Do it right’ replaces the earlier ‘work it right’. Where it was seen
- A misquotationYou only live once, but if you work it right, once is enough. The earliest form found: Joe E. Lewis, quoted by Hedda Hopper in her syndicated column, The Times-Picayune, 31 May 1952, p. 12 (as cited by Quote Investigator). Where it was seen
- A misquotationYou only live once, but if you play your cards right, once is enough. Credited to Joe E. Lewis by Ed Sullivan, ‘My Story’, Collier’s, 14 September 1956, p. 19 (as cited by Quote Investigator). Where it was seen
- A misquotationYou only live once and the way I live, once is enough. Frank Sinatra at fifty, to James Bacon of the Associated Press (St. Joseph News-Press, 12 December 1965), adding ‘I stole that from Joe E. Lewis’ (as cited by Quote Investigator). Where it was seen
Before and after
A similar thought
- Dostoevsky, Crime and Punishment (Raskolnikov), 1866: In his feverish self-justification after the murder, Raskolnikov thinks: ‘I only live once, I too want....’ (tr. Constance Garnett).
Topics
Related quotes
- No man needs a vacation so much as the man who has just had one. (misattributed) Elbert Hubbard
- Do not take life too seriously. You will never get out of it alive. Elbert Hubbard
- Let us endeavor so to live that when we come to die even the undertaker will be sorry. Mark Twain
- Old age is 15 years older than I am. Bernard Baruch
- Life is too important to be taken seriously. (paraphrase) Oscar Wilde
Sources
- quoteinvestigator.com/2012/05/24/live-once
- en.wikiquote.org/wiki/Mae_West#Misattributed
- listserv.linguistlist.org/pipermail/ads-l/2012-May/119688.html (Garson O’Toole on ADS-L, 24 May 2012: extended versions attributed to Joe E. Lewis, 1952)
- goodreads.com/quotes/1598-you-only-live-once-but-if-you-do-it-right (the circulating attribution to Mae West)
Cite it
“You only live once, but if you do it right, once is enough.” Attributed to Mae West. No. Joe E. Lewis wrote it, not West. Quotogeny, https://quotogeny.com/q/you-only-live-once-if-you-do-it-right/ (checked 21 October 2026).
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People who checked this entry against its source, under their own names. Their checks do not change the verdict: an editor reviews every entry.
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